Making Money Quick – Keyword Targeting
Posted by David Hirsch | Under Internet Business Thursday Feb 11, 2010Many people are looking for the fastest and cheapest way to make money at home online, and the most efficient way to achieve SEO optimization. The best way – known as “Keyword Targeting” and sometimes referred to as “Keyword Sniping”, is misunderstood.
The idea behind keyword sniping is to look for keyword phrases of three or more words which are relevant to the product being sold. These phrases are known as “long tail keywords”.
Yet many people also misunderstand how the term “long tail keywords” got its name. The name didn’t come from the fact that the phrases are long. It comes from a graph of search volume against phrase popularity.
Imagine a simple graph of search volume (low to high) on the vertical scale, and phrase popularity (high to low) on the horizontal. On that scale, broad, popular keywords that are one or two word phrases would have both high popularity and high search volume (and also TREMENDOUS competition). On the other hand, very narrow, specific multi-word phrases would have lower popularity and search volume – and of course, lower competition.
Let’s take an example. The term “weight loss” is basic, extremely popular and nearly impossible to rank for on Google. That’s because it has 347 million competitors. As you lengthen the phrase – for example: “weight loss after pregnancy”, you find that as of this date there are only 43,600 competitors. If you go even further: “weight loss programs after pregnancy”, you find only 8 competitors.
If you recall the graph we talked about earlier, you would see a “suicide ski jump” type curve. It would start at the top left with the broad one or two word phrases and continue steeply downward as we go through the longer, narrower, more specific keyword phrases.
It’s the position of these narrow, specific phrases on the “long tail” of our imaginary graph that gives them their name. They are essential to making money quick on the Internet, because they are very numerous, and they each have very small competition.
It’s also true that each one has very little search volume. But if you string enough of them together in an article marketing campaign, you stand a good chance of ranking on the first page of Google for several of them. Add the combined small search volumes together for each of these long tail keywords, and you can get fairly decent traffic.
Does any of this really work in practice? This is where many people misunderstand how to properly target keywords. Experience plays a role, but so do instinct and intuition.
You see, you have to do more than just compare competition to search volume. You must also consider the nature of the competition among your top ten competitors for that phrase. Why? Because unless your phrase appears on the first page of Google, you won’t get ANY traffic. For example, if each of your top ten competitors has numerous high quality backlinks from credible sites, and they each have a Google PR of 4 or better, you will have problems appearing on the first page of results for that phrase.
An experienced “keyword sniper” will be able to pick the phrases that have the correct balance of search volume versus competition versus “top ten” competition.
How do you do that? In a future article I will address some of the tools and parameters that successful keyword snipers use.
Want to find out more about KEYWORD TARGETING? then visit David Hirsch’s site on THE GOOGLE SNIPER PHENOMENON at www.MakeMoneyWithComputer.org.
