Is Online Business Marketing A Black Art?
Posted by Simon Guilliard | Under Internet Business Tuesday Feb 9, 2010Back in the day, if you put up a website, it was seen as a good way of being able to reach pretty much everyone. Perhaps there was a period when this was partly correct, mostly when a website was seen as a business luxury rather than a necessity. The problem is that now the tables have turned and you cat have a business without a website.
How times have changed, just like you have always had to market your business in newspapers or other mediums, the same is also very true of a business that is based solely online. If you’re unable to get visitors to your website you’re got pretty much no chance of making and sales, particularly if you’re in a market where your competitors are able to out-play you with much bigger advertising campaigns.
I’m forever reading about so-called entrepreneurs who have built up a successful online business on just fresh air and without any apparent investment. Yet they seem to be in the business of selling the training on how to do this. Which begs the question whether they would make any money if people stopped buying their training course?
I needed to see some proof that there was an online business model that had worked for ordinary people. I needed to be able to speak to these people and see that they were normal like me, yet had still succeeded with their online business. I would like to be able to ask them how they had made their business succeed for them, and what effort they had put in, how long it took, what did they do?
The Internet millionaires always have some inspirational story about how they once had nothing and were destitute, but against all odds made a success of themselves. Yet, you never get to talk to these people to really ask them how they did it; it was all too vague. I wanted to talk to people who came from a similar background to me and who had still succeeded. It was starting to think that owning and operating a business online would be much more difficult that any other type of business.
I’ve now learned of a system that has completely revolutionised my view of online business. I’ve spoken with genuine people who have not tried to take more money off me, but have allowed me to properly investigate the business. Starting up an online business is certainly no walk in the park, but the trial and error has been removed from the equation, as you just have to follow the system that works. The rest is down to you and effort that you put in that determines your level of success.
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