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If you are providing SEO services or marketing services, then fixing the price for these services is the most difficult task. You need to consider many factors before you decide on the cost of the services you provide to your customers. These factors include the effort spent on the services, the time you spend on providing the services, and the market trends for the services provided. Let us explore the facts using a fictitious example.

Let us say that the website providers www.someunknownwebsite.com has requested your agency to improve the incoming traffic and to improve the search of their web services. Few companies will have their own specific goal, but few of them ask the SEO service companies to chart out a plan for the improvement.

If we consider the later scenario, then there are certain basic services that you need provide for any website and that would help you in deciding on the cost structure.

* Time spent on consultation: This is the most crucial service you provide and an important task as it would give you the glimpse of the clients system, the services they offer and the overall strategies they have currently implemented. * Website Content: This service would help the customer understand the techniques and the strategies in writing their website content. You need to help and make them understand the importance of the content writing, how to find and use the appropriate keywords. * Help the customer to understand and implement the different search engine friendly tasks like link building, URL’s, site building and many more. * Make the customers aware of the difficulties that they might face in providing duplicate content in the websites, redirection of the content etc. * You also would be providing services to help the customers understand about how to build links, how to request and buy the links, guidelines to implement them and so on.

Therefore, based on the above services, you can decide on the price you need to charge to the customers. The best way to charge them is in the phases, which will help the customer as well as you.

For example, if the total charge of the project is $30,000 you can divide it into 5 phases. You can take the first phase of $7,500 when you sign the document, the next amount of $7,500 when you complete you analysis, $5,000 when you delivered your first report, another $5,000 on the delivery of the second report, and the final amount of $5,000 when you deliver the final report to the client.

Therefore, the basic criteria in deciding the cost structure is the thorough analysis of the customers system, number of services you provide to the customers and the current market trends.

I have found that Cost Effective SEO are fantastic for helping with hits and sales and selling products and services online. Free Classifieds and ads are the future of listing products online.

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